Morgan Spurlock’s greatest TED Talk ever sold
I’m fascinated by Morgan Spurlock’s new film, “The Greatest Movie Ever Sold.” I recently read the Fast Company article “I’m With the Brand,” and this week, I watched the TED Talk embedded below. I haven’t seen the movie yet — it opens April 22 — so I have no clue whether it’s any good. But […]
Crisis management questions: What to ask for crisis response
Any successful crisis response requires a calm demeanor. You simply can’t be effective with crisis management if you rush your thinking or overlook important steps. Additionally, it’s important to have the full support of your team when an unplanned issue that will impact your corporate reputation surfaces. To help my clients manage both of these […]
Crisis management and your crisis response plan
Crisis management planning is critical for any business and Atlanta-based companies are not immune from this rule. During my career as a reporter and especially over the past five years of reputation management at Jackson Spalding, I have witnessed the results of those who conduct business without a crisis communications plan. It’s like walking a […]