Listen, learn, plan, act: Simply doing PR
“What do you do?” That should be an easy question to answer. For me, it’s like peeling back an onion. There are layers of subtleties and paper thin nuances. (Although usually no tears). Until May 2006, I was a journalist. I researched, wrote and edited stories for CNN.com, the Atlanta Journal-Constitution and the Atlanta Business […]
4 steps to find quality blogs to pitch
The following item is cross-posted on Jackson Spalding‘s blog, JSThinkstand.com: While leading a recent training session with the marketing team at Chick-fil-A, a client raised his hand and asked what seemed to be a very simple question: How do you find the best blogs? It seemed simple until I tried to answer it. Well, uh, […]