Jackson Spalding hires Alex Loomis as its integrated creative director
A little lesson about Glen Jackson
Jackson Spalding has enjoyed a good run lately. We were named to the AJC’s Top Work Places in Atlanta and then the Holmes Report named us Best Small Agency to work for. (If you want to find out for yourself, we have nine jobs posted right now — send me your resume). Needless to say […]
Ice Cream Friday: Jake’s Ice Cream visits Jackson Spalding
Today will be an interesting day. I’m excited to host a focus group for Jake Rothschild, the serial entrepreneur and owner of Jake’s Ice Cream. A group of Jackson Spalding colleagues will walk-through the challenges of opening a retail concept on Peachtree Street in Midtown. While we’re all marketers and communicators, today we’re volunteering our […]
FAIL: PR Breakfast Club resolution
One of my favorite blogs is PRBreakfastClub.com, a website spun from Twitter chatter. But last week one of the contributors wrote a list of PR Resolutions for 2011 that includes a suggestion that simply stinks: Screw Your Brand – … 2010 was the year of the personal brand. Maybe I am just naïve or worked […]
‘Just PR’ is more than you think
Over the past several weeks, 27 fellow Rotarians have visited my office to pick up dictionaries to deliver to Atlanta Public School third graders. While in the office, a surprising number have asked “So, Jackson Spalding does just PR?” Just PR. I’m not even certain how to define “just PR” these days. Perhaps 10 years […]
Lights, Camera, Send: Videos for social media
I’ve been a filmmaker all my life. (Okay, filmmaker is a stretch but I like the word). Some of my fondest memories of family vacations are of filming sunlight reflecting off a mountain stream or catching a candid shot of my brother and sister as we packed our gear to go to the beach. But […]
4 steps to find quality blogs to pitch
The following item is cross-posted on Jackson Spalding‘s blog, JSThinkstand.com: While leading a recent training session with the marketing team at Chick-fil-A, a client raised his hand and asked what seemed to be a very simple question: How do you find the best blogs? It seemed simple until I tried to answer it. Well, uh, […]