U.S. nuclear industry must face PR challenges
As I watch the news in Japan unfold, I’m certain that executives with the U.S. nuclear industry are huddling around a desk to review a crisis communications plan recently pulled from the back of a dusty file cabinet. There is no doubt that a communications crisis is in full bloom. The crisis, if not managed […]
‘Just PR’ is more than you think
Over the past several weeks, 27 fellow Rotarians have visited my office to pick up dictionaries to deliver to Atlanta Public School third graders. While in the office, a surprising number have asked “So, Jackson Spalding does just PR?” Just PR. I’m not even certain how to define “just PR” these days. Perhaps 10 years […]