‘Just PR’ is more than you think
Over the past several weeks, 27 fellow Rotarians have visited my office to pick up dictionaries to deliver to Atlanta Public School third graders. While in the office, a surprising number have asked “So, Jackson Spalding does just PR?” Just PR. I’m not even certain how to define “just PR” these days. Perhaps 10 years […]
Listen, learn, plan, act: Simply doing PR
“What do you do?” That should be an easy question to answer. For me, it’s like peeling back an onion. There are layers of subtleties and paper thin nuances. (Although usually no tears). Until May 2006, I was a journalist. I researched, wrote and edited stories for CNN.com, the Atlanta Journal-Constitution and the Atlanta Business […]