Stainless Steel Sharpie
This amazing Stainless Steel Sharpie has found its way into my top desk drawer. This is the newest addition to Sharpie’s line of permanent markers. And why shouldn’t the pen be as permanent as the ink? The Stainless Steel Sharpie has a nice heft to it, writes well and looks like I’m serious about making […]
FAIL: PR Breakfast Club resolution
One of my favorite blogs is PRBreakfastClub.com, a website spun from Twitter chatter. But last week one of the contributors wrote a list of PR Resolutions for 2011 that includes a suggestion that simply stinks: Screw Your Brand – … 2010 was the year of the personal brand. Maybe I am just naïve or worked […]
Most Improved
I won a Mr. Bill bobble-head doll at Jackson Spalding’s monthly staff meeting yesterday. Why did I win it? For being the Most Improved Biller for 2010. The wobbler is an award for doing such a poor job filing my invoices and activity reports on time in 2009 but meeting the minimal standards this year. […]
‘Just PR’ is more than you think
Over the past several weeks, 27 fellow Rotarians have visited my office to pick up dictionaries to deliver to Atlanta Public School third graders. While in the office, a surprising number have asked “So, Jackson Spalding does just PR?” Just PR. I’m not even certain how to define “just PR” these days. Perhaps 10 years […]
Mr. Long goes to Washington
Words cannot describe how honored and humbled I am to have dined with Rep. John Lewis and tour his offices in Washington, D.C. yesterday. As I described earlier this week, I was invited — on what may have been a whim — by Rep. Lewis to visit him in D.C. I wasn’t certain at the […]
Heading to DC
Image via Wikipedia I’m heading to Washington, D.C. today for a quick trip that was planned around a single lunch. I’ve been invited to dine with Rep. John Lewis in the Congressional dining room. I met Rep. Lewis at a Democratic fundraiser just before the November election. After saying how I honored I was to […]
Georgia Meth Project: Giving that makes a difference
Congratulations to Thomas Siebel and The Meth Project for landing in the third spot of Barron’s annual ranking of philanthropies. And congratulations to my clients, Lee Shaw and Jim Langford, for their hard work bringing The Meth Project to Georgia. It’s been an incredible first year working with the Georgia Meth Project and next year […]
Listen, learn, plan, act: Simply doing PR
“What do you do?” That should be an easy question to answer. For me, it’s like peeling back an onion. There are layers of subtleties and paper thin nuances. (Although usually no tears). Until May 2006, I was a journalist. I researched, wrote and edited stories for CNN.com, the Atlanta Journal-Constitution and the Atlanta Business […]
Lights, Camera, Send: Videos for social media
I’ve been a filmmaker all my life. (Okay, filmmaker is a stretch but I like the word). Some of my fondest memories of family vacations are of filming sunlight reflecting off a mountain stream or catching a candid shot of my brother and sister as we packed our gear to go to the beach. But […]
Zero, zero, 100
The image below is the score card awarded by the Human Rights Campaign to my elected Federal officials. It’s also an example of what’s wrong with politics today: extreme polarization. I find it difficult to believe that Sens. Johnny Isakson and Saxby Chambliss can’t find a single issue to support regarding the civil rights of […]