Georgia-based Top 200 Charities lead charge on social media
Every one of the Forbes Top 200 Charities now uses at least one form of social media in its communications strategy, according to a recent report. And that list of social media users includes all 10 Georgia-based Top 200 Charities: American Cancer Society, Arthritis Foundation, Boys & Girls Club of America, CARE USA, Carter Center, […]
U.S. nuclear industry must face PR challenges
As I watch the news in Japan unfold, I’m certain that executives with the U.S. nuclear industry are huddling around a desk to review a crisis communications plan recently pulled from the back of a dusty file cabinet. There is no doubt that a communications crisis is in full bloom. The crisis, if not managed […]
FAIL: PR Breakfast Club resolution
One of my favorite blogs is PRBreakfastClub.com, a website spun from Twitter chatter. But last week one of the contributors wrote a list of PR Resolutions for 2011 that includes a suggestion that simply stinks: Screw Your Brand – … 2010 was the year of the personal brand. Maybe I am just naïve or worked […]
Most Improved
I won a Mr. Bill bobble-head doll at Jackson Spalding’s monthly staff meeting yesterday. Why did I win it? For being the Most Improved Biller for 2010. The wobbler is an award for doing such a poor job filing my invoices and activity reports on time in 2009 but meeting the minimal standards this year. […]
‘Just PR’ is more than you think
Over the past several weeks, 27 fellow Rotarians have visited my office to pick up dictionaries to deliver to Atlanta Public School third graders. While in the office, a surprising number have asked “So, Jackson Spalding does just PR?” Just PR. I’m not even certain how to define “just PR” these days. Perhaps 10 years […]
Georgia Meth Project: Giving that makes a difference
Congratulations to Thomas Siebel and The Meth Project for landing in the third spot of Barron’s annual ranking of philanthropies. And congratulations to my clients, Lee Shaw and Jim Langford, for their hard work bringing The Meth Project to Georgia. It’s been an incredible first year working with the Georgia Meth Project and next year […]
Listen, learn, plan, act: Simply doing PR
“What do you do?” That should be an easy question to answer. For me, it’s like peeling back an onion. There are layers of subtleties and paper thin nuances. (Although usually no tears). Until May 2006, I was a journalist. I researched, wrote and edited stories for CNN.com, the Atlanta Journal-Constitution and the Atlanta Business […]
Lights, Camera, Send: Videos for social media
I’ve been a filmmaker all my life. (Okay, filmmaker is a stretch but I like the word). Some of my fondest memories of family vacations are of filming sunlight reflecting off a mountain stream or catching a candid shot of my brother and sister as we packed our gear to go to the beach. But […]
4 steps to find quality blogs to pitch
The following item is cross-posted on Jackson Spalding‘s blog, JSThinkstand.com: While leading a recent training session with the marketing team at Chick-fil-A, a client raised his hand and asked what seemed to be a very simple question: How do you find the best blogs? It seemed simple until I tried to answer it. Well, uh, […]