Coca-Cola 125: Jackson Spalding’s weekend to remember

This past weekend, Coca-Cola celebrated 125 years since the first Coca-Cola was enjoyed on May 8, 1886. I was fortunate enough to help Jackson Spalding coordinate portions of the event and to invite select media to Friday night’s illumination of the Coca-Cola Tower and Saturday’s 125th Anniversary Celebration Concert in Centennial Olympic Park. What a […]

Spring cleaning: Time to dust off your website

I spent an hour or so Monday morning researching the background of several companies that I will partner with over the next few months. Naturally, this research leads to viewing the corporate website and any related websites. I was impressed with what I saw — at least at first. As I looked around and clicked […]

Social media policy: A treasure trove of netiquette rules

Several clients recently asked me for a social media policy, or a blogging policy, so that they could provide social media guidelines for their employees. Frankly, I simply didn’t have a corporate social media policy template sitting on my desktop ready to fire away. So I did what I always do in these situations: I […]

Georgia-based Top 200 Charities lead charge on social media

Every one of the Forbes Top 200 Charities now uses at least one form of social media in its communications strategy, according to a recent report. And that list of social media users includes all 10 Georgia-based Top 200 Charities: American Cancer Society, Arthritis Foundation, Boys & Girls Club of America, CARE USA, Carter Center, […]

FAIL: PR Breakfast Club resolution

One of my favorite blogs is PRBreakfastClub.com, a website spun from Twitter chatter. But last week one of the contributors wrote a list of PR Resolutions for 2011 that includes a suggestion that simply stinks: Screw Your Brand – … 2010 was the year of the personal brand.  Maybe I am just naïve or worked […]

Lights, Camera, Send: Videos for social media

I’ve been a filmmaker all my life. (Okay, filmmaker is a stretch but I like the word). Some of my fondest memories of family vacations are of filming sunlight reflecting off a mountain stream or catching a candid shot of my brother and sister as we packed our gear to go to the beach. But […]

4 steps to find quality blogs to pitch

The following item is cross-posted on Jackson Spalding‘s blog, JSThinkstand.com: While leading a recent training session with the marketing team at Chick-fil-A, a client raised his hand and asked what seemed to be a very simple question: How do you find the best blogs? It seemed simple until I tried to answer it. Well, uh, […]