The right way to write: A guide for Georgia Tech

I’m excited to spend my lunch today with 50 of Georgia Tech’s brightest communications professionals. My friend and colleage, Katherine Strate, will help me lead a workshop on writing for the Web. As an Alabama grad, I’ll try my best not to be intimidated.

Coca-Cola 125: Jackson Spalding’s weekend to remember

This past weekend, Coca-Cola celebrated 125 years since the first Coca-Cola was enjoyed on May 8, 1886. I was fortunate enough to help Jackson Spalding coordinate portions of the event and to invite select media to Friday night’s illumination of the Coca-Cola Tower and Saturday’s 125th Anniversary Celebration Concert in Centennial Olympic Park. What a […]

A little lesson about Glen Jackson

Jackson Spalding has enjoyed a good run lately. We were named to the AJC’s Top Work Places in Atlanta and then the Holmes Report named us Best Small Agency to work for. (If you want to find out for yourself, we have nine jobs posted right now — send me your resume). Needless to say […]

Ice Cream Friday: Jake’s Ice Cream visits Jackson Spalding

Today will be an interesting day. I’m excited to host a focus group for Jake Rothschild, the serial entrepreneur and owner of Jake’s Ice Cream. A group of Jackson Spalding colleagues will walk-through the challenges of opening a retail concept on Peachtree Street in Midtown. While we’re all marketers and communicators, today we’re volunteering our […]

Market research transforms luxury clubs into lifestyle brand

It’s amazing what a little market research can do. Boston-based Millennium Partners Sports Club Management watched at the beginning of the recession as clients at Sports Club/LA and the Reebok Sports Club/NY drifted away. Attrition rates steadily rose from 30 percent up to 37 percent. On top of that, ancillary revenue from existing members declined […]

Spring cleaning: Time to dust off your website

I spent an hour or so Monday morning researching the background of several companies that I will partner with over the next few months. Naturally, this research leads to viewing the corporate website and any related websites. I was impressed with what I saw — at least at first. As I looked around and clicked […]

Social media policy: A treasure trove of netiquette rules

Several clients recently asked me for a social media policy, or a blogging policy, so that they could provide social media guidelines for their employees. Frankly, I simply didn’t have a corporate social media policy template sitting on my desktop ready to fire away. So I did what I always do in these situations: I […]

Crisis management questions: What to ask for crisis response

Any successful crisis response requires a calm demeanor. You simply can’t be effective with crisis management if you rush your thinking or overlook important steps. Additionally, it’s important to have the full support of your team when an unplanned issue that will impact your corporate reputation surfaces. To help my clients manage both of these […]

UPS leads Atlanta among Forbes’ most reputable cos.

UPS makes an appearance as the only Atlanta-based corporation in the Top 20 of the most reputable companies in the US, according to the sixth annual list from advisory firm Reputation Institute, in partnership with Forbes Media. UPS, in fact, ranks in the Top 10 at No. 6. Other Georgia companies making the list include […]

Crisis management and your crisis response plan

Crisis management planning is critical for any business and Atlanta-based companies are not immune from this rule. During my career as a reporter and especially over the past five years of reputation management at Jackson Spalding, I have witnessed the results of those who conduct business without a crisis communications plan. It’s like walking a […]