Why I quit my job to fight for Better Georgia

In late October, I took one of the biggest leaps of faith of my life. I left Georgia’s best PR firm — Jackson Spalding — to create a start-up called Better Georgia. This isn’t an ordinary start-up, either. I’ve worked with others to create Better Georgia from our passion to see Georgia better represent the […]

The right way to write: A guide for Georgia Tech

I’m excited to spend my lunch today with 50 of Georgia Tech’s brightest communications professionals. My friend and colleage, Katherine Strate, will help me lead a workshop on writing for the Web. As an Alabama grad, I’ll try my best not to be intimidated.

Google should kill ‘News Badges’ project

I’m a huge fan of Google. It’s not that I simply accept Google because the company’s products are unavoidable. I really love their innovations and the inter-connectivity. But I was a little disturbed this morning when I clicked the tab for Google News and was greeted with this notice: Thanks, Google. I realize I read […]

Coca-Cola 125: Jackson Spalding’s weekend to remember

This past weekend, Coca-Cola celebrated 125 years since the first Coca-Cola was enjoyed on May 8, 1886. I was fortunate enough to help Jackson Spalding coordinate portions of the event and to invite select media to Friday night’s illumination of the Coca-Cola Tower and Saturday’s 125th Anniversary Celebration Concert in Centennial Olympic Park. What a […]

A little lesson about Glen Jackson

Jackson Spalding has enjoyed a good run lately. We were named to the AJC’s Top Work Places in Atlanta and then the Holmes Report named us Best Small Agency to work for. (If you want to find out for yourself, we have nine jobs posted right now — send me your resume). Needless to say […]

iPhone tracks my every move. Is that OK?

When I learned that Apple enabled every iPhone and iPad to track location data, I was curious more than concerned. I really wanted to see what my personal travel map looked like. It turns out to be pretty cool. Naturally, I spend a lot of time in Midtown Atlanta. My office and home are both […]

Register for AIDS Walk Atlanta 2011 on May 1

Jon Santos has already started planning for AIDS Walk Atlanta 2011 with a flash mob at the Dogwood Festival’s main stage in Piedmont Park today. I joined a handful of videographers to capture footage that will soon be transformed into a promotional video to promote registration beginning May 1. Fortunately, there were a couple of […]

Candi’s for Breakfast offers late night option

Mmmm. Late night breakfast. Candi’s for Breakfast in the Old Fourth Ward has kindly offered to help the neighborhood sober up or wind down after this weekend’s Atlanta Dogwood Festival and Sweetwater 420 Fest. The breakfast spot has extended its hours from the typical 7 a.m. to 2 p.m. to also include 10 p.m. to […]

Ice Cream Friday: Jake’s Ice Cream visits Jackson Spalding

Today will be an interesting day. I’m excited to host a focus group for Jake Rothschild, the serial entrepreneur and owner of Jake’s Ice Cream. A group of Jackson Spalding colleagues will walk-through the challenges of opening a retail concept on Peachtree Street in Midtown. While we’re all marketers and communicators, today we’re volunteering our […]

Market research transforms luxury clubs into lifestyle brand

It’s amazing what a little market research can do. Boston-based Millennium Partners Sports Club Management watched at the beginning of the recession as clients at Sports Club/LA and the Reebok Sports Club/NY drifted away. Attrition rates steadily rose from 30 percent up to 37 percent. On top of that, ancillary revenue from existing members declined […]