Google should kill ‘News Badges’ project

I’m a huge fan of Google. It’s not that I simply accept Google because the company’s products are unavoidable. I really love their innovations and the inter-connectivity.

But I was a little disturbed this morning when I clicked the tab for Google News and was greeted with this notice:

Google News Badges

Thanks, Google. I realize I read a lot of news articles about Gay Rights but I don’t need a Bronze badge to help me recognize that. Can anyone please explain what Google gains by revealing to me how closely they monitor what I read?

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