Ranking the AJC’s combined online, print circulation

The Atlanta Journal-Constitution’s circulation hasn’t grown much lately — online or print — but the local news vehicle still pulls in a significant audience. According to the Pew Research Center, the AJC’s 2010 circulation sits right in the middle of the pack of the Top 25 newspapers when ranked by combined print and online local audience.

So, how did the AJC rank? No. 13 with 2.17 million readers. That 2010 audience is down 2.8 percent from 2.23 million in 2009. (See the full chart from Poynter Institute below).

I’m the first to acknowledge that the trend is troubling. Despite all the changes, shake-ups, moves and make-overs, the AJC can’t seem to keep its audience. But let’s address that circulation trend at some other time.

The point I want to make today is that right now, the AJC has a massive audience in metro Atlanta. If you want to reach the masses with your public relations or marketing campaign there’s still no better way to do that in this city. Call the AJC today.

Top Newspapers Local Audience Print and Online Combined via Poynter Institute

When studying the chart above, please note that the Wall Street Journal and USA Today were excluded because both papers have a national audience. The non-metropolitan audiences for the New York Times and Washington Post were also excluded from this circulation ranking for newspapers.

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